Every time you enter a search query into a search engine and get results, you read at least one meta description, if not several. These snippets of text inform searchers about your web pages and convince them that you have the answers to their questions.
Because they tend to be very short – usually 155 characters or less – and appear in search engine results rather than on your website, meta descriptions are easily underestimated. Even some of the best online marketing experts and copywriters write them together at the last minute.
Why should you take the time to create a meta description?
And is it worth taking advantage of a meta description generator in 2022 to help you create a meta description faster?
In this article, we’ll go over these points and more. In addition, I will show you how easy it is to use such a Meta Description Generator.
Ready to start?
Then let’s get started.
What is a meta description?
Simply put, a meta description describes a website in a few short sentences and is displayed to users in search engine results. Meta descriptions play an important role in search engine marketing and can increase traffic to your website if you use them correctly.
Meta descriptions are part of the so-called meta tags family. They are HTML elements defined in the <head> section of a web page. They are used to tell search engines and web browsers how to behave in relation to your web page.
And most importantly for you: Meta descriptions determine how your content appears in search engine results.
Here you can see an example of my article about the Best Online Course Platforms 2022:
To use meta descriptions to your advantage, there are a few universal rules you should follow.
When it comes to the meta descriptions you write, length matters. Meta descriptions can’t be too long because you can only use a limited number of characters. At the same time, you don’t want to write a meta description that is so short that it doesn’t effectively describe the web page it will make users visit.
Therefore, your meta descriptions should be as long as possible:
Maximum length: 155 characters (920 pixels)
Minimum length: 70 characters (430 pixels)
In most cases, these lengths translate well on almost all Yahoo, Bing, Google and DuckDuckGo devices. However, these meta description lengths are not a guarantee that search engines will display them. Ultimately, this decision is up to each search engine. More on this shortly.
But if you write meta descriptions within these length guidelines, you increase the likelihood that they will show up in search results when users search for your type of content.
However, the length of your meta description only matters if the content is good. The key to a good meta description is learning how to pack the most effective words into the few characters available.
Meta Description vs. SEO Description
Many search engine optimization (SEO) experts use the terms ” Meta Description” and “SEO Description” interchangeably because they mean the same thing. Meta descriptions are SEO descriptions.
Some also refer to the Meta Description of the home page as the SEO Description of the website and that of the other pages as the Meta Description of the page. In the end, both terms mean the same thing.
Every page on your website, including your homepage, should have a meta description that search engines (and potential visitors) can read.
The most important thing to keep in mind: Google doesn’t always display the meta description you provide. Bing does not either.
Depending on the search query, Google search results often show a direct answer to the question asked, quoted from your site’s page. Sometimes the search engines will also show a featured snippet or a random snippet of text from the article. This can be frustrating, but it highlights the importance of making sure your content is dense throughout.
If meta descriptions don’t always show up, is there any point in writing them at all? Yes, and here’s why.
Why meta descriptions are so important
There is an overwhelming amount of resources for pretty much any topic on the Internet. For every search query, searchers get hundreds of results, and most people want the most qualified experts available to answer their questions.
Google won’t rank your content directly based on how well your SEO description is written, but your meta description can indirectly affect your traffic and ranking, as we’ll see in a moment. Here are three reasons why meta descriptions are important:
- Your meta description is basically your ad copy. It’s your 5-second pitch to readers. You’re promising to answer their questions by showing them you understand their pain point and telling them what you’re offering.
- Pages with meta descriptions look tidier on the SERPs. It seems like a small thing, but it can hurt your brand and your click-through rate if your SERP snippet is cluttered and unhelpful. Your page will look more like a malware zone than a value center.
- Even though there is no direct correlation between a good meta description and better search engine rankings, it still plays an important role in search engine optimization. Good meta descriptions indirectly improve page ranking and SEO through clicks. While Google doesn’t judge websites by how their descriptions sound, it does determine reputable websites by their click-through rate (CTR). Your CTR is the percentage of searchers who select your content in the SERPs. How do you get readers to click? With a catchy meta description. Higher CTR = better search engine rankings.
Bottom line: meta descriptions sell your article to readers who use search engines. They help your audience decide whether or not to read your article. They look better, and readers’ reactions to a good meta description show Google that your page is worth ranking.
While it’s true that Google sometimes just shows a random article snippet, without a polished meta description, Google will always show a random snippet of your article. Unfortunately, this may or may not be relevant to the reader. However, with a description, your article is always set to show up best on search engine results pages (SERPs).
Meta Description vs. Meta Tags: The most important differences
Meta descriptions are part of the meta tag family. Meta tags are HTML codes that are located in the source code of your website’s pages. This means that readers (or anyone else) viewing the page will not be able to see your meta tags unless they click “Show page source” when right-clicking.
Meta tags (short for metadata) point search engines crawling the page to specific areas of your page. This gives search engines an idea of the structure and content of your page. Here are some basic meta tags you should know about:
- Page Title: This is where the title of your page is displayed.
- Meta Description Tag: This is where your SEO description is placed.
- Viewport: With this tag, your website tells Google how you want your pages to be displayed on a mobile device. Once Google sees meta tags, it knows that your site is mobile-friendly.
- Robots: This tag tells your site’s crawling robots what to do with your page. For example, by specifying “follow” or “nofollow”, they can determine whether a link is worth ranking or not.
Are meta tags important for SEO? Yes, some of them are. For example, the title tag is responsible for how search engines present and rank your article. Robot-follow or nofollow tags are important for your domain ranking, as they tell search engines whether to trust (i.e. follow) links to your website or not.
How to create meta descriptions that gets clicks
When you’re creating your website or building blog, it may not be easy to write a meta description that brings the results you want. As with other skills, writing effective meta descriptions takes practice, experimentation, and testing.
You now know not to mess around with your meta description, but how do you write a great meta description that draws readers to your article?
We’ve got six points that will get you on the right track to creating a click-worthy meta description.
1. analyze your current content and how it is displayed on SERPs
Before you start creating your meta description, it’s helpful to see what your current content looks like on the SERPs. That way, you’ll know what you’re working with and what you need to change.
Some of your content may be ranking as featured snippets, in which case you should leave it as is in the meantime. On the other hand, for pages that don’t currently rank as high, it might be a good idea to add a meta description that grabs readers’ attention.
2. write for readers (and search engines)
, you can do both! And how? By being entertaining while making sure your keyword – or at least part of it – fits within the 2-3 sentences of your Meta Description. There is no need to mention the keyword unnecessarily often. This will only hurt your page’s rankings.
Instead, cater to the readers.
For users, your meta description often determines whether they click on your link or move on to the next link.
Some important things to avoid are:
- Descriptions that are in all caps or all lowercase. It’s okay to mix in a few capital letters if you want to highlight certain keywords in your description. But never write a description in all caps or with a capital letter at the beginning of each word.
- Special characters such as copyright symbols, asterisks, trademark symbols or the symbol of a registered trademark, etc. Search engines don’t seem to like it when they are included in meta descriptions, and often ignore published descriptions when these characters are used
- Overuse of punctuation marks such as commas, hyphens, periods or whistles.
Instead, ask a funny question. Make a joke. Show them that you know what they need, and more importantly, that your article satisfies that need.
3. Use relevant keywords
Each of your web pages must have a meta description that describes exactly what users will find when they click on the page. Search engines often ignore meta descriptions that are not relevant to your content and publish their own meta description on the search results pages.
To prevent this from happening, you need to know what the most important keywords are on each of your pages. The prerequisite for this is proper keyword research and analysis.
Then you should query these keywords and check whether the meta descriptions you wrote are used by search engines or not.
If they are not used, you should rewrite your descriptions with relevant keywords.
Don’t forget that search engines will bold a user’s keywords in the URL, title and description of the displayed search results. Therefore, it’s very important that you use the most relevant keywords possible when writing your meta descriptions.
While this doesn’t necessarily have a direct impact on your website’s placement in search results, it still has a big impact. If a user sees the words they searched for in bold on the results page, they’re much more likely to click on the relevant link. And when they do, your CTR (click-through rate) goes up, and so does the overall ranking of your site.
This is because search engines consider high click-through rates as a strong indicator that a page is relevant to a particular search query.
4. keep the meta description concise and unique
Selling your long article or beloved product in less than 155 characters (920 pixels) can seem like an uphill battle, but it’s entirely possible – and important.
Search engines can only display a maximum of 155 characters. So if you write too much text, all your hard work will have been for nothing, because it will end up fragmented by futile ellipses.
You can try assigning a role to each sentence of the Meta Description. One to highlight the problem, one to highlight the solution of your article, and a short call to action. If you are clever enough, one sentence may even serve two functions.
5. add a call to action
A CTA tells readers what to do. You may think readers know exactly what to do with the link to your article in the SERPs, but that’s not always clear when readers are flooded with search results.
Make sure you don’t miss the CTA. CTAs such as “Learn more in this article,” “Call 123456789 for more information,” or “Shop directly on our website” make it clear what the reader should do.
6. check with an analytics tool
When you’re done and almost satisfied with your meta description, review it with an analytics tool to make sure it meets all of your goals. A popular analysis tool is one of the best SEO WordPress plugins: RankMath*.
RankMath* doesn’t know how well written or conversational your description is, but it does check the measurable parameters for SEO. For example, it calculates the number of characters in your description and checks if your keyword is included.
Use a Meta Description Generator to automatically create and write your meta description.
We’re all for creating top-notch content – even if you need a little help to do it. Luckily, we live in a tech-savvy age where you can get a little help with just about anything you do, even writing and creating meta descriptions!
Our top tool for creating meta descriptions is our Jasper*, an AI writing assistant.
Jasper is designed to help copywriters and content marketers write compelling copy that resonates well, whether it’s meta descriptions or an entire long article. It does this by using one of its 52+ available templates.
You can start the free trial* of this software to generate 10,000 free words by signing up through my referral link.
Jasper* is now officially my favorite writing assistant, helping me write texts, emails, and even blogposts at lightning speed. The best part is that Jasper costs MUCH less than if I hired a virtual assistant or a professional copywriter, or if I wrote everything myself.
If you don’t know Jasper* yet and want to learn all about Jasper AI and who it’s for, you should check out my in-depth review of Jasper.
If you are brand new to the current Best AI Text Generator Tool or AI Copywriting Tools Jasper.ai or are looking for more information on how to use Jasper, you should check out these other posts of mine:
- Jasper AI Experience & Test – Can a robot write better than you?
- How to write great blog articles with Jasper AI for WordPress
- How to use Jasper Boss Mode like a BOSS for faster writing
- How to write your website copy for homepages and landing pages
- How to write any type of text with Jasper
- Artificial Intelligence Statistics 2022
- Product Description Generator
Meta Description Generator: How do I create a meta description with the Jasper AI text generator?
Jasper* offers more than 50 short text templates that can be used in different ways when writing and creating text.
They offer a wide range of templates that can be used for copywriting and writing product descriptions, product copy, product detail page descriptions, Amazon product descriptions, YouTube video descriptions, landing page copy, newsletters, social media posts, Instagram captions, About -Us copy, bullet points, and 30 other things.
You can navigate through the template library and see how they are used in different use cases.
Step #1: Select Meta Description Generator Template
The first thing I need to do is select my Jasper AI template for my Meta Description to have ours write the description.
At least four Jasper templates are provided for creating meta descriptions for service and product pages, blog home pages, and blog post pages.
In this article, let’s try out the homepage title and meta description template and watch Jasper* at work.
By the way, there are many more templates to choose from than the ones shown above 😉.
Step #2: Feed the meta description generator with information.
After selecting the “Homepage Title and Meta Descriptions” template, I now need to provide data about my product or brand and have three areas to fill in:
- Company/Product Name – Enter the name of the company or product you want the meta description to be about.
- Tell us about the product – Provide a detailed description of the product or company. You have 600 characters here. The more information you provide Jasper, the better the result Jasper will create. Or you can leave it simple and open and let Jasper do what he wants with it!
- Keyword- This is an extremely powerful feature. You can specify which “keyword” the AI should use.
Here you can see an example where I entered some info about Funnelcockpit, my test winner of sales funnel software and landing page builder programs, into the Meta Description Generator.
After you’ve filled out your Meta Description Generator template data, you can move on to Step 3 and watch the magic happen and the Meta Description will be created automatically.
Step 3: Let the Meta Description Generator create the Meta Description for you
Once you’ve selected your Jasper template and populated the template with the information you want Jasper to create the Meta Description about, it’s time to create the AI content! For this you can set in which language the output should be done (German is also possible) and how many variants should be generated as output text.
Just click on the “Generate AI Content” button. Jasper will work for a few seconds and then voila! Your meta description generator has done a great job and a description has been created and is ready for you to view.
Wie Du sieht erhältst Du dann 3 verschiedene Ergebnisse an Meta Descriptions und Du kannst dann den für Dich passende direkt verwenden oder bei nicht gefallen diesen noch anpassen lassen.
Hier siehst DU ein anderes Beispiel, was Jasper über ein fiktives Reinigungsunternehmen zu sagen hatte.
Notice that Jasper highlights the keyword, which in this case includes the company’s location and expertise. Jasper digests the description you enter and uses its wealth of knowledge to create content that meets the specifications – and even adds a CTA (as you’ve seen, this is pretty important)!
Because the content Jasper creates seems good, but you can improve it by editing it where you think it needs improvement.
description created by the Meta Description Generator is saved directly to the History tab, so you don’t have to worry about losing any content created by Jasper.
Try Meta Description Generator for free
You can test the Meta Description Generator for free, with which you can generate 10.000 free words, if you sign up via my referral link.
Conclusion – Meta Description Generator 2022: How to automatically create and write your meta description
Since meta descriptions are usually three sentences long (or less), the decision to click or not is made so quickly after reading that people forget what role the text plays. We want to remind you: your meta description is your SERP ad. Use it.
If you’ve been ignoring meta descriptions on your WordPress website, you’ve missed a great (and free) opportunity to drive more qualified traffic into your sales funnel.
Make your SEO description the best it can be by enlisting Jasper*, an AI copywriter.
Jasper* uses the information you provide to create relevant, engaging and highly converting texts that readers can only respond to positively.
This meta description generator will save you a lot of time and will most likely create good and valuable meta descriptions.