This is exactly the question asked by many who want to take their first steps with a website or landing page on the Internet or have just done so.
Because a website can only fulfill its associated objective if it is also visited. Being found on Google is a very good way to get interested website visitors for free. If you are found.
In case you want to be found and you want to bring visitors (traffic) to your website and you are still at the beginning, I have compiled 7 of the best SEO tips for beginners in 2022. This will help you learn SEO just as an SEO beginner.
SEO Tip #1: Install a SEO plugin
Especially when you are starting out and can’t see the forest for the trees, this SEO tip for beginners is elementary.
If you’re trying to optimize a web page or website for better search engine rankings, then you need the right tools.
Most website platforms offer some type of SEO scoring or reporting as an add-on or extension. For WordPress websites or blogs, for example, one of the Best SEO WordPress Plugins is RankMath*.
When you install a SEO plugin like RankMath* on a website, you get great indication of what SEO status you have on each website. Such a plugin can also help prioritize simple bug fixes. Moreover, it provides guidance on how to create new content that will be SEO optimized as a result. The right SEO tool is thus an elementary SEO foundation, as you can see well from the screenshot below.
SEO Tip #2: One keyword for each page
Once you have installed the SEO plug-in, you should be able to set a focus keyword for each page. Keywords and keyword research are the backbone of search engine optimization and absolute foundation in SEO.
An SEO optimized website literally speaks the same language as potential visitors, using the words and phrases users search for to get to the page.
When adding a keyword to a page, don’t think too much about it “yet,” especially as a beginner.
Use two to four words that describe the page topic or product name or the main phrase of the title of your blog post, to name a few examples. Especially in the beginning, it is easier to get a high position on Google (ranking) with these longer so-called “long tail keywords”.
Next, make sure that the keyword appears multiple times throughout the content of the page. This includes headings, image tags and meta descriptions (which we will discuss later). This is called Seo On Page Optimization.
To get an overview of how often keywords are searched for and how difficult it will be to rank for them, you can use various keyword tools, such as the Keyword Surfer (free and also available as a Chrome extension) or the professional tool KWFinder*.
The more experienced you become, the more you should start with a detailed keyword research before you write a post for your website.
Keyword research is therefore an absolute SEO foundation.
By the way, here you can see a guide to the correct and effective keyword research free of charge.
SEO Tip #3: Alt tags on images
Another SEO tip for beginners is to use so-called alt tags for the images uploaded on the website. This is an important SEO foundation, but one that is often neglected.
When you upload an image to a website, the website has to process it. Certain steps must occur in order for the image to display properly on the page and for search algorithms to recognize the content of the image itself.
Alt tag is then the text that appears on a website when an image is not loaded.
Adding alt tags to images can help with search engine optimization by specifically “telling” Google and other search engines what kind of image it is in the first place.
This is because Google only reads the respective website code during website indexing and does not look at the images. The more information you give Google, the better. Ideally, the alt tag should also contain the keyword(s) for which you want to be found.
SEO Tip #4: Correct headline hierarchy
When Google indexes a page to appear in future search results, one of the things it looks at are the page-specific headings (H2s, H3s, etc.). These headings indicate the topics of the new sections and break up information to make the page more readable.
However, for these headings to be helpful for search engine rankings, they must be used in the correct order.
For example, the first heading used on a page should always be an H2. This is because Google’s algorithm reads the page title as an H1, and there should be no more than one H1 on a page.
If subtopics are placed under the H2 heading, an H3 heading should be used. H4 headings can appear under H3s, and so on. For new topics go back to an H2 heading.
To be avoided thus is the use of non-structured headings. Because by doing so, you would confuse Google’s algorithm. For example, if you start with an H4 heading at the top of the page and then use an H2 heading three paragraphs later, the hierarchy of the page makes no sense. Rankings will most likely suffer as a result.
SEO Tip #5: The right link structure
Another SEO tip for beginners is to use links on your website.
Like headlines, almost every web page should have some links. And like headings, there are some rules for adding links to a website in an SEO friendly way.
When you link to a third-party website, you must always have that link open in a new tab or window. This is absolutely fundamental to the user experience or user friendliness of your website.
The link you put may provide supplemental information or support a claim you’re making. But still, you want website visitors to continue reading your article as well, and that’s why you don’t want to expel anyone from your site forever because of these facts.
Opening third party links in a new tab ensures that the reader or buyer can continue where he left off on the page. Just when he’s not looking at what you linked to anymore.
Internal links are one of the most neglected SEO basics. Especially for SEO beginners. Unless you are creating a very targeted sales page or opt-in page, you should definitely have internal links or links that lead to other pages on your website on your website.
Depending on the context, these links may open in a new tab or the same tab.
For example, if you want to quote one of your older blog posts in a new post, the old post should open in a new tab so that your reader can return to the current post after a short detour.
However, if you add a “Contact Us!” link at the end of said blog post, that link should open in the same tab. After all, the reader has already consumed the content of the blog article and is ready for the next step, so keeping the current post open is unnecessary.
In any case, try to implement this SEO tip and set at least a few external and internal links on your website. Building links within the website and to the internet in general can increase the credibility of the website and improve search rankings over time.
You can also read more about onpage and offpage optimization here.
SEO Tip #6: Meta Description
Another important step to SEO optimization of a particular website is adding a well-written meta description.
Meta descriptions are the snippets that summarize the content of a page. On the results page of Google or any other search engine, the meta description appears below the page title and URL.
Below you can see an example of Google search result including meta description of my article about Best Online Course Platforms 2022:
The “meta” is usually just a sentence or two, but it’s worth spending a few minutes on it to make sure your meta is good.
If Google can’t find a preset meta description for a page, it simply pulls the content off the top of the page. Sometimes this works quite well, but in most cases it will give you a mixture of headings and code that looks like gibberish to a reader. As a result, the searcher will not visit the page.
Important SEO tip for beginners at this point:
Of course, the corresponding keyword should also be found in the meta description. The closer it is to the beginning the better. A good SEO tool like Yoast SEO is very helpful in this context to create a suitable meta description.
By the way, here you can find a Meta Description Generator, with which you can automatically create title and meta description.
SEO Tip #7: The readability test
Most SEO tips for beginners on search engine optimization that we’ve covered so far are about the technical side, but this SEO tip is a bit more holistic.
If you use Yoast or another SEO plugin to check your pages, you’ll probably notice a “readability” score alongside your technical SEO score.
These scores are calculated by an algorithm that takes into account factors like sentence and paragraph length, passive sentences, redundant text, etc., as you can easily see in the screenshot below.
In particular, blog posts, detailed product pages, and technical tutorials can suffer from poor readability, which can negatively impact search rankings.
Likewise, and importantly, poor readability can make a page difficult for a reader to navigate. And given today’s short attention spans, this can increase a page’s bounce rate and decrease engagement.
Free extensions like languagetools can help create shorter, simpler, error-free copy, even if writing isn’t your thing.
And again, don’t forget the human element. The average website visitor will stay longer if the content is easy to consume.
Conclusion: 7 SEO tips for beginners 2022 – Elementary SEO basics to learn SEO?
If you’re in online business, SEO shouldn’t just be something you apply from time to time. It should be integrated into every one of your marketing strategies, your blog posts, your videos, your product descriptions, and any other content you produce.
In any case, it is important that whatever optimizations you make, the loading time of your website does not suffer. A fast website with short loading times can also be an important ranking factor.
These 7 SEO tips for beginners are not completely comprehensive and there is much more to consider, but they are a good start and a solid SEO foundation.